How to identify the environmental and managerial forces affecting personal selling examples of such factors that can influence personal selling include legislation on fraud and on content in. Chapter 19: personal selling and sales promotion study play personal selling and sales promotion both are two possible elements in a promotion mix geographic size and shape are most important factors affecting routing and scheduling of sales calls. Personal factors affecting consumer behaviour consumer behaviour helps us understand the buying tendencies and spending patterns of consumers not all individuals would prefer to buy similar products.
Personal factors play a very important role in affecting the buying behaviour of a consumer some of the major personal factors are - occupation, age, economic condition, lifestyle and individuals personality. Personal selling, a method often used in sales departments, must be tailored to account for these factors personal selling personal selling is the practice in which a salesperson uses one-on-one communication to persuade potential customers to purchase products.
Environmental factors affecting personal selling environmental factors angela mackey mkt 421 january 4, 2011 harry caldwell environmental factors marketing in the world today is affected by so many factors in the environment the factors include political and legal issues, which are the most important. If the customer is unaware of the product, advertising and public relations are more important, but when he is in the marketplace sales promotion and personal selling are more important to make a decision 5 type of buyer: buyers can be of different types and promotion mix has to be devised accordingly.
These factors include the offering’s costs, the customers whose needs it is designed to meet, the external environment—such as the competition, the economy, and government regulations—and other aspects of the marketing mix, such as the nature of the offering, the stage of its product life cycle, and its promotion and distribution. Factors affecting effectiveness of salesperson practices and business performance of insurance businesses in thailand abstract: the purpose in this study is to investigate the relationships between salesperson practice effectiveness (sale planning focus, ability to adapt selling, use of technical knowledge & skills and customer-oriented selling) and business performance.
Factors affecting promotion mix definition: the promotion mix is the blend of several promotional activities (advertising, personal selling, sales promotion, public relations, direct marketing) used by business to create, maintain and increase the demand for a product. If the objective is to invite the customer to the store where demonstration can be shown, then a combination of small advertising (to inform), sales promotion (to attract) and personal selling (to persuade) is undertaken. This personal selling activity has also performed pretty accurately in bangladesh, or, more specifically, in rani spice of partex star group this paper analyzes different factors of personal selling effectiveness as it relates to build strong customer base as well as successful business organizations.
This report contain a brief analysis about the personal selling efforts taken by the company, salesperson’s functions and various factors affecting the personal selling effectiveness of the company to hold existing customers and generate new customers. Factors affecting personal selling essays and research papers factors affecting personal selling identify and interpret trends in personal selling level 5 credits 5 purpose people credited with this unit standard are able to: evaluate technologies evaluate organisational factors interpret legal, regulatory, and social trends and interpret international and global trends that impact on personal selling. There are many factors that affect the performance of sales personnel these factors includemotivation,resourcefulness, product knowledge, aptitude, job satisfaction, role perception, personal factors like age, sex, height etc,ego drive, and empathy towards the customers are inherent in the individual salesperson.
In addition, the research reveals that sales experience and training & development are important factors affecting effectiveness of salesperson practices by using data from insurance company, our findings have important implications for financial service business to describe salesperson practices which being increasingly recognized as the major driver of marketing strategy in service business.